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Matteo Berlucchi keynotes at Financial Times Deutschland IPTV Conference at IFA Convention, ICC Berlin

31 August 2007

At the IFA Convention on IPTV, hosted by the Financial Times, Matteo Berlucchi (CEO Skinkers) will assert his prediction as to why IPTV will inevitably push broadcasters to focus more on live content and why the Internet will become the ubiquitous channel for interactive broadcasting. He will showcase Livestation: the first open broadcast platform for the delivery of live interactive TV to computers.

Built on peer-to-peer technology licensed from Microsoft Research, Livestation will allow broadcasters to distribute live audio and video to a potential audience of hundreds of millions of broadband connected consumers at a much reduced cost. Currently in technical trial, Livestation is due to launch in 2008.

Matteo stated, “With the recent announcements from Apple TV and Hulu, we can clearly see that the trend will be towards on-demand content supplied to consumers through “VOD Supermarkets”. So where does that leave the Broadcasters? I believe they will focus on live and first view content and use the power of live interactive Internet broadcasting to develop a whole new live experience for their audience.”

About the Financial Times Deutschland IPTV Conference

Potential for growth in the German entertainment market.

IPTV, the digital transmission of video content via broadband networks, is being called the future of television. The diverse possibilities provided by this technology appear to be putting increasing pressure on television, until now the dominant media form.

Key discussion points of this conference include:

• Will IPTV squeeze out traditional television?
• Which business models and which players will win the day?
• What will be the criteria for IPTV user acceptance?

About the FT Conference

About the IFA Convention

Held at the ICC Berlin, the IFA is one of the world’s largest consumer electronics trade shows with over 1,000 exhibitors and 200,000 visitors. It is the industry’s #1 order placement venue with a volume of over €2.5billion. The IFA is also a spectactular media event with over 7,000 accredited journalists from over 74 countries.

About IFA Convention

About Livestation

Livestation is a software platform designed to distribute high quality live television and radio to mass audiences at dramatically reduced costs. It is based on peer-to-peer technology co-developed by Skinkers and Microsoft Research, who have entered into a pioneering technology for equity collaboration. Microsoft acquired a minority equity stake in Skinkers in exchange for full use of the Microsoft peer-to-peer intellectual property.

www.skinkers.com